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The evidence is all around you and yet annoying advertising agencies are still bothering to waste large sums of money on the Web 2.

Consider this: The online advertising companies face an uphill struggle to connect with users of social networks as ad tire increasingly brazen and hostile to the marketing digital, according to research.

In a poll conducted by Facebook, more than half of users between 13 and 49, said he would never trust the material receiving marketing and 46% went so far as to say Internet advertising was heading them 'insane'. The pop-up everywhere is a particular source of irritation â € "90% of the 800 people surveyed voted the least reliable source of Internet marketing.

The results show that sellers are in risk of alienating their target audience and hurt their chances of making sales to flood potential customers with banner ads and pop-ups.

There also anecdotal evidence that there is a growing aversion of consumers regarding networking sites using their data for marketing purposes, according to recent investigations.

In addition nearly seventy percent of the world's leading marketers across the online advertising to admit that the uncertainty of actually get what they pay. That percentage increases to 75% in the UK and 78% in North America.

Moreover, 68% of the business of the three thousand-to-business and business-to-the marketing professionals of consumers surveyed "do not know" if they could trust the visitor / traffic profiles claimed by owners of online media and publishers.

And despite a recent forecast that online advertising revenue will reach 147 billion U.S. dollars (€ 93.27bn; Â £ 73.43bn) in 2012, a report revealed that sellers seem to have a major trust issue when it comes to reliability and credibility of online advertisements.

Its five main concerns?

1. I do not know if they really get what they pay.
2. They do not know if they can rely on the visitor and / or traffic profile to the owners of the media and online publishers to claim their sites have.
3. They feel that there is a lot of click fraud.
4. They do not know if their ads appear on the site and / or sections of sites where they should appear.
5. Do not rely on traffic and click reports via digital media owners give them.

This could explain why 40% of traders around the world are not campaigns carried out in line in 2007, reaching a figure of 65% in high growth markets of GDP as China, India and Singapore.

We have been saying for years that the normal advertising desperately need accountability and now does the Web 2.0!

While looking ahead to 2008, marketers € ™ around the world say they intend to adopt a prudent and spend only a small percentage of their marketing budgets online.

Recent research suggests that "One of the main reasons for such poor results is that more than 70% of the line in the audit follow-up campaigns in all types of online media platforms (ads, email, paid search, referral, Rich Media and sponsorships), our customers do not get what you paid.

"One million impressions purchased often ended with 800,000 impressions served, an explosion email to a third party – 10000-registration database was more often than not sent to a 7,000-base active e-mail.

The end result: the discrepancy between what is requested and / or buy and delivery is what really starting to cast a shadow over the long term credibility of the industry.

In the Online media now have the enormous challenge of winning the trust and confidence of the vendors and should be prepared to be audited and be accountable for results it produces.

Finally we must say that the Web is the modern equivalent of the Wild West and, as such, is totally inadequate to successfully brand your product or service.

Despite all this marketing are increasingly interested in using social networking websites as an effective marketing tool (which they ™ € re not) to target specific types of consumers. However, consumers feel their privacy is being undermined and are being targeted marketing irrelevant. We advise companies to think of ways to connect with customers in a less annoying.

About the Author:

Having invested over $10 million in independent research, Paul Ashby is ideally suited to present the case for the widespread use of interactive marketing communication. The research investment has proved conclusively that one exposure to an interactive “event” is far more effective in all key measurements, than traditional advertising. Paul made this investment because his company, Effective . Accountable . Communication is predicated on being totally accountable to its Clients.
Discover more on http://interactivetelevisionorinteractivetv.blogspot.com

Article Source: ArticlesBase.com – Don’t Say You Weren’t Warned – You’re Wasting Your Money on the Web!

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